On the Road with Newport Cottages: Oh Baby!

ontheroad_blogOur next stop on our ,”On the Road”, blog feature is Oh Baby! located in Minneapolis, Minnesota. The twin city as it is referred to is known for it’s lakes, cultural diversity and the birthplace of Prince. Mary and Tom Lauer are the owners of this whimsical children’s boutique.


Tom and Mary Lauer with their two sons









What inspired you to open your own children’s store?

I started making 100% cotton clothing and accessories for my twins when they were born, then expanded into making furniture and bedding. I began selling at small art fairs and was eventually recruited by a leasing firm to open a temporary space. It worked, so we went all in.

Why children’s furnishings?

Children are magical. How they change your life for the better is a common thread with all people. It is a passion of mine to help people fulfill their dreams for their children’s nurseries, and to make that attainable. We provide the full experience.

What sets your store apart from other similar retailers?

It’s many things, including the time we put into merchandising to create a fantastical experience for our customers. I also personally design clothing, accessories, bedding, art, etc. that make up collections that we sell exclusively on our website and in our retail stores. I carefully put together “stories” that inspire our clients to shop or design with us.








What is your favorite Newport Cottages piece or collection and why?

The Beverly. Chic design in a handcrafted, bench-made line.

What is your favorite color palette?

I love a neutral structure with layers of texture and color in similar values. I love a nursery to have a serene, “spa-like” feel. Many color palettes can work.









Dream vacation?

Bicycling through Italy staying at little family vineyards for a few days, then biking to the next one. Or sailing the Amalfi Coast with friends.

Can’t live without?

Waterskiing, living on the water, gardening, my dog, my family, my sisters, my mom, my friends. And creating and doing…

About Minneapolis

Not only is Minneapolis the home of Oh Baby!, It also is where our Sales Director grew up. Here are some must see places in the land of 10,000 lakes (after visiting Oh Baby! of course)

Lake Harriet features 67 acres of land and 344 acres of water. It is noted for biking and walking trails, nearby gardens, a variety of water activities and summer concerts at the stunning band shell.


The Tin Fish is located on Lake Calhoun. It has fantastic seafood and is known for it’s fried Walleye sandwich (a must have when visiting)

Fried Walleye Sandwich

Fried Walleye Sandwich

Bryant Lake Bowl is a bowling alley, restaurant, bar and theater where many musical acts have performed. This place is the most happening place in the city.


Minneapolis Sculpture Garden is one of the crown jewels of the city’s park system, uniting two of Minnesota’s most cherished resources—its greenspace and its cultural life.

Angela with her daughters in the Sculpture Garden

Angela with her daughters in the Sculpture Garden

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